In the Mountains: Aesthetic Meets Connection
For CHEERSto, it was never just about the drink.
It’s about what happens around the drink — the smiles, the stories, the effortless clinking of glasses after a long day.

We captured those moments in the mountains, where the air was crisp and the energy was warm.
Real people. Golden light. The kind of vibe that makes you want to pause, sip, and just be together.

Goal:
To create a visual story that celebrates aesthetic, authenticity, and togetherness — in the spirit of cheers to friends.

Behind the Scenes: From Hamburg to Switzerland

This shoot wasn’t your everyday location.
To bring our winter vision to life, we packed our gear, left Hamburg behind, and flew straight into snow-covered serenity.

From boarding passes to behind-the-scenes laughs — we documented the full journey.
Because great content sometimes means chasing the perfect light… even if it’s on top of a mountain.

Goal:
To show our commitment to storytelling – and that we’re always ready to go the extra mile (or kilometre) for the brands we believe in.