NIVEA Skin Gem Quest
Nicole attended the NIVEA Skin Gem Quest 2025 in Germany as a brand creator — spending the day discovering the innovation behind skincare, creating her own product formula, and connecting with the global NIVEA community.

Set in the stunning atmosphere of Port des Lumières, the event brought together beauty, science and storytelling in a way that felt personal and truly inspiring.

A key highlight?
Meeting creators from all over the world — exchanging ideas, sharing experiences and building real connections that go far beyond social media.

Goal:
To share the day with the community in real time via Instagram Stories, strengthen emotional brand connection, and create space for genuine networking and knowledge exchange.

AI Visuals for Brand Identity
With the help of AI, we explored the visual potential of diversity — by generating a series of unique individuals, each holding the iconic NIVEA tin.

The imagery blends realism and softness, reflecting different faces, moods and styles — while staying true to NIVEA’s timeless identity.
It’s a quiet reminder that care looks different on everyone — and still feels the same.

Goal:
To highlight NIVEA’s inclusive spirit and create visual content that speaks to everyone, while strengthening emotional brand connection.

TikTok & TikTok Shop Content
For NIVEA’s TikTok and TikTok Shop channels, we developed creator-first content that speaks directly to the next generation of skincare lovers — with humour, heart, and real talk.

From educational skincare tips to entertaining formats with emotional twists, I showed up in front of the camera to bring NIVEA’s message closer to real people.

No filters, no fluff – just stories that make you feel something and learn something.

Goal:
To build a genuine connection with the community and help position NIVEA as a modern love brand.